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Marketing & BD Manager – Sectors

DLA Piper
Birmingham, Leeds, Liverpool, London, Manchester or Sheffield
Closing date
6 Sep 2024

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Vacancy Type
Marketing and Communications, Business Development
Contract Type
Experience Level
Role Classification
Other Professional

Job Details

The role

Working with the Senior Sector Marketing & BD Managers to deliver marketing support on the firm wide Sectors across the International business, providing added-value support across the full marketing mix, including profile-raising through targeted communications campaigns and business development through the strategic management of pitches, client development and targeting programmes.

Occasional travel, internationally, is a requirement of the role.

MAIN DUTIES AND RESPONSIBILITIES(across the International firm):

  • Ensure value proposition for assigned Sectors is developed and understood by the Sector and the BD population at large
  • Identify information requirements and successfully project manage Sector programmes/campaigns/projects, ensuring their successful delivery and monitoring ROI
  • Manage the delivery of a range of communications activity (external and internal) in support of the Sector plan, working closely with the firm’s communications team
  • Support the delivery and regular update of pitch materials, credentials and client endorsements for your assigned Sector groups
  • Provide business support to the Sector leadership team, helping to deliver the business plan and grow relationships with sector focus clients, following the firm’s FOCUS methodology
  • Stay abreast of programmes/campaigns/projects/events which are launching elsewhere around the firm and assess their relevance for partners and clients in the Sector
  • Work in collaboration with Sector leads and Group leads to ensure we capitalise on firm wide programmes and go-to-market strategies
  • Contribute information and ideas to the strategy process
  • Prepare business cases for a product/service and progress it to market
  • Plan marketing projects and prepare budgets, manage and report on project delivery against plan and objectives
  • Use data from marketing systems and market resources to make strategic decisions and identify design requirements
  • Measure the effectiveness of marketing activities
  • Manage third party suppliers and explore potential opportunities such as conferences, additional resources and collaborations which might benefit the firm and our lawyers
  • The successful candidate will be expected to support two or three of the Sectors, and their alignment may change from time to time to meet resourcing requirements. They may also be asked to fulfil additional duties from time to time to satisfy the needs of the business

The successful candidate must have:

  • Degree/CIM Chartered Postgraduate Diploma in Marketing (desirable)
  • Knowledge of Marketing/BD processes – a sound understanding of new business processes, CRM as a concept and the emerging technologies needed to help us win and retain clients
  • Knowledge of industry marketing in a matrix business helpful but not mandatory 
  • Sales techniques and coaching skills
  • A professional approach, in terms of commitment and internal client care
  • Excellent communication and project management skills – expected to have strong probing, consultative listening skills coupled with the ability to negotiate and persuade legal and client personnel
  • Excellent understanding of sector and client marketing, commercially minded  
  • Excellent interpersonal skills with the ability to exercise tact and diplomacy
  • A proven ability to deal with confidential and sensitive information
  • Experience in dealing with a demanding workload and conflicting priorities
  • Be able to multi-task and work to deadlines, be methodical and logical, as well as thrive in a robust and fast-paced environment
  • Ability to see delegated tasks through to completion at a high standard
  • Ability to stay calm and composed in often demanding situations
  • Be IT literate – experience of Excel, Word, Powerpoint and Outlook is essential; experience of using InterAction/CRM systems would be beneficial, as would experience of using social media
  • Display a consistently positive attitude and adopt a ‘can do’ approach, able to work well on own initiative and also as part of a wider team; collaborative working style

This job description is not designed to be exhaustive and can be varied, as required, to develop, or fulfil, the role of the Marketing Manager.

DLA Piper is a global law firm with lawyers and business service professionals located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. Our global reach ensures that we can help businesses with their legal needs anywhere in the world. We strive to be the leading global business law firm by delivering quality, service excellence and value to our clients and offering practical and innovative legal solutions to help them succeed. Our clients range from multinational, Global 1000, and Fortune 500 enterprises to emerging companies developing industry-leading technologies, as well as government and public sector bodies.

In everything we do connected with our People, our Clients and our Communities, we live by these values:

  • Be Supportive – we are compassionate and inclusive, valuing diversity and acting thoughtfully
  • Be Collaborative – we are proactive, passionate team players investing in our relationships
  • Be Bold – we are fearless and inquisitive, challenging ourselves to think big and find creative new solutions
  • Be Exceptional – we are strategic and driven, exceeding standards and expectations

At DLA Piper, diversity and inclusion underpins how we live our values and everything we do. We believe that everyone has a voice, and that everyone’s voice counts. We know that the rich diversity across our firm makes us stronger, more innovative and creative, which helps us to better serve our clients and communities. We are committed to providing an inclusive working environment and culture across our global firm, where everyone can bring their authentic self to work.

Diversity of perspective, thought, background and culture combine to make us the leading global law firm; that’s why we actively seek to build balanced teams. We welcome the unique contribution that you will bring to our firm and actively encourage applications from all talented people – however your talent is packaged, whatever your background or circumstance and regardless of how you identify.

We recognise that people have responsibilities and interests outside of their career and that as a business, we all benefit from working flexibly. That’s why we are open to discussing with candidates the different ways in which we are able to support requests for agile working arrangements.

In the event that we make an offer to you, and where local legislation permits and where relevant, we will conduct pre-engagement screening checks that may include but are not limited to your professional and academic qualifications, your eligibility to work in the relevant jurisdiction, any criminal records, your financial stability and work-related references.


DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific, positioning us to help clients with their legal needs around the world.

We strive to be the leading global business law firm by delivering quality and value to our clients, and we achieve this through practical and innovative legal solutions that help our clients succeed.

We’re proud to serve an international client base that includes more than half of the Fortune 250 and nearly half of the FTSE 350 companies. We help the world's top companies with their business-critical issues. Many of the deals we work on are complex and challenging – transcending not just practice areas, but borders, languages and legal systems. With offices throughout the Americas, Europe, the Middle East, Africa and Asia Pacific, we represent more clients in a broader range of geographies and practice disciplines than virtually any other law firm in the world. Our lawyers have wide experience in arbitration, banking, competition and trade, as well as corporate crime and corporate finance. We have strong practices in employment, energy, hospitality and leisure, insurance, intellectual property, litigation, mergers and acquisitions and have developed key teams in pensions, private equity, real estate, tax, and technology

As a firm we are committed to diversity and to building an inclusive culture for all of our people, where differences are genuinely valued. For us, diversity isn't just about visible differences, it's the unique blend of talents, skills, experiences and perspectives that makes each of us an individual and we know it's crucial to have a culture and environment where those differences are genuinely valued.

Company info
+44 (0)20 7349 0296
160 Aldersgate Street

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