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CRM Apprentice

Trowers & Hamlins
Birmingham, West Midlands
Closing date
17 Jun 2024

Job Details

Trowers & Hamlins is a City-led, international and national law firm with over 170 partners and 1000 staff. With offices across the UK, Middle East and Far East.  Our global footprint is further enhanced by our strategic partnership with Interlaw which works to facilitate our management of multi-jurisdictional matters.  We have leading practices in Corporate, Litigation, Tax, Banking and Finance, Real Estate and Private Wealth. 

We've always been proud of our natural commitment to equity, diversity and inclusion and value the variety of our partnership.  We are different and we believe it is our people that make us unique. We expect and respect that you and your talents are too. Our strategic direction is shaped by a desire to grow our business in a way that is responsible and sustainable and has the principles of ESG at its core, guiding the way we operate firmwide.

Where you will work

Working closely with the rest of the marketing and business development team, this is an opportunity for an individual to develop a career in marketing in a professional services organisation. The client and other relationship data we hold underpins all of the firm's marketing and business development activity and is becoming an increasingly important part of the firm's digital marketing and client strategies. This is an entry level role providing the opportunity to learn how we capture, manage and use the data we hold to support the firm's marketing campaigns and win new work. The team brings together marketing, design, communications, PR, digital and pitching experts who this individual will work with and can learn from. Reporting to the CRM Manager and under the local supervision of a CRM Executive, the CRM apprentice will help improve and enhance the information we hold to help the business to achieve its objectives.

Alongside their role there will be the opportunity for the individual to undertake their Level 4 Marketing Assistant Apprenticeship.

What you will be doing

  • Learning about the sectors and service lines offered by the firm and the priorities for growth for the firm
  • Researching data using internal resources such as the internal business new website and external resources including LinkedIn, organisation websites and online directories to enhance the data we hold
  • Building up knowledge about our email marketing platform, website and digital channels to be able to review campaigns and report on what has been achieved
  • Learning about integrated marketing campaigns and how we capture valuable insight into our clients' needs and interests
  • Working with business development colleagues to mine, review and manipulate the CRM data for target audiences
  • Assisting with auditing of the data by running regular searches to identify trends in client behaviour as well as identify and rectify inconsistencies and other data quality issues
  • Advising and demonstrating to members of the team and lawyers across the business on how to use the CRM system to achieve their business objectives
  • Assisting the wider department with events, delegate lists, badges and other marketing work as required

Requirements and prospects

Desired skills and experience

  • Excellent attention to detail is of primary importance for this role
  • Focus and concentration for routine tasks with a methodical and logical approach
  • Ability to prioritise work effectively and meet deadlines
  • The ability to communicate clearly, both orally and in writing
  • Ability to learn about the confidentiality issues surrounding the handling of data
  • Be able to grasp concepts quickly
  • Experience working with data desirable but not essential
  • GCSE or A Level / NVQ qualifications – essential
  • Experience or understanding of working in an office would be beneficial

Personal qualities

  • A desire to learn about businesses and sectors to support business development.
  • A desire to learn about all aspects of marketing from communications campaigns, digital marketing and social media, client account management, business development
  • A strong team player; ready to help colleagues.
  • Ability to prioritise work effectively and meet deadlines under pressure; ability to use initiative and work with limited supervision with a positive, proactive attitude.
  • Polite professional manner, flexible and committed
  • The role involves occasional travel within England and the flexibility to work outside of offices hours when running events.
  • Desire to study alongside work

Future prospects

Following the successful completion of the Level 4 Marketing Assistant Apprenticeship, the individual has the potential to have a successful marketing career at Trowers & Hamlins. Predecessors in this role have moved into other marketing roles within the team.

Trowers & Hamlins is an equal opportunities employer and values equity, diversity and inclusion. All applications will be considered on merit and the applicant's suitability to meet the requirements of the role and will be treated equally irrespective of Ethnicity, Gender (including Trans and non-binary) Race, Disability, Religion and sexual orientation.

If you require any further information on any of our vacancies or would like to discuss any adjustments or additional support that you might need either during the recruitment process or after the offer stage, please feel free to contact our recruitment team on

As part of our firm recruitment policy our candidates are subject to employment screening background checks. These checks include personal details, education and employment history, professional qualifications and credit and criminal checks as appropriate.


Trowers & Hamlins is a City-led, international and national law firm with over 130 partners and 830 staff located across the UK, Middle East and Far East, we provide a full-service integrated offering.

Our clients operate in diverse industry sectors such as construction, transport and infrastructure, banking and financial services, distribution and logistics, education and health, hotels and leisure, defence, engineering and surveying, charities, retail and energy and natural resources. We also act for many high net worth individuals.

We are different and we believe it is our people that make us unique. We expect and respect that you and your talents are too. The truth is we don't prescribe who you are or how you ought to be. It's what you can do that interests us most.

While the work on offer is rewarding and often complex, the qualities we look for are simple. The ability to get on with people from all walks of life, for example. To talk and to listen. To develop the sorts of relationships that mean you win the friendship and loyalty of clients and colleagues alike. In short, to connect. These are the characteristics our people all have in common. They are vital, as is the drive and imagination to use your unique talents to the full. We will help you in this. In fact, we will support you in every way we can.

Company info
+44 (0)20 7423 8000
3 Bunhill Row

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