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Marketing & BD Manager – Litigation & Regulatory – 12 month fixed term contract

DLA Piper
Edinburgh, Leeds, Liverpool, London, Manchester or Sheffield
Closing date
27 Jul 2024

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Vacancy Type
Marketing and Communications, Business Development, Business development
Contract Type
Experience Level
Role Classification
Other Professional

Job Details

The role

The Litigation & Regulatory Group is large (named one of the largest litigation practices globally by The Lawyer), complex and fast paced. The International Marketing & Business Development team underpins the team’s success through work on a wide range of high profile campaigns and client development activity.

The International Marketing and Business Development team provides the operational and strategic hub for the Litigation & Regulatory Group across the globe, supporting the Asterdam-based Global Co-Chair to help deliver their international priorities for the Group. This is a high-profile team, working closely with the UK Location/Group Head and other global partners and regional colleagues at practice (subgroup) and Group-level.

The team is responsible for helping the practice to attract and retain profitable client relationships, managing its market profile and developing a sense of community within the Group in order to build strong and cohesive client teams. The team forms part of a larger International marketing team based in locations across Europe, Middle East, Africa and Asia Pacific, with a strong core team based in London. The team also works closely with US and LatAm based Marketing counterparts.

This role will lead and support a broad range of areas to help the firm and Group enhance its profile with clients, in the market generally, and win profitable business. Primarly, this role involves working with the firm’s outstanding international Insurance, International Arbitration and Construction Disputes practices.

Occasional travel within the UK and internationally is a requirement of the role.

MAIN DUTIES AND RESPONSIBILITIES (across the International firm):

  • Work closely with partners and senior lawyers in order to develop and action strategic business development initiatives; including the execution of subgroup implementation plans, maintaining and progressing the infrastructure (regular calls etc.) required to deliver these plans and help lead all supporting activity
  • Work on key client relationships and client targeting programmes in particular with a view to cross-selling opportunities within the Group and the wider firm
  • Work with our international teams to deliver complex internal MBD strategy events and client conferences
  • Report on results and ROI
  • Levarge the power of our internal systems, utilising data analystics, to provide a smarter marketing & BD service and experience to the Group
  • Work closely in conjunction with our Knowledge team in the identification of issues affecting clients and consider how to bring related thought leadership and client alerts to our market place
  • Create and execute targeted marketing campaigns and deliver engagements/events designed to raise our profile and win new business in specific focus areas
  • Manage the production of client content from concept through to distribution
  • Work closely with the digital marketing team to create and manage content for digital channels, in particular profile of our subject matter experts
  • Work with partners and the PR team to manage relationships with the media and proactively seek out the most appropriate press coverage
  • Advise on pitch strategy, help prepare pitch documents, manage rehearsals for new business pitches and perform pitch debriefs
  • Input / lead on Litigation & Regulatory pitches and those coordinated by the firm’s central pitch team
  • Arrange insightful research on companies, industries and countries
  • Coordinate and add value to the main legal directories and awards 
  • Identify and organise networking and profile raising opportunities for the lawyers with clients and prospects
  • Organisational  support for internal group conferences and subgroup training days.

In order to deliver the areas of key responsibility identified above, the successful candidate will be expected to:

  • Identify information requirements and manage projects
  • Evaluate and present information to demonstrate business advantage
  • Contribute information and ideas to the marketing strategy
  • Create competitive and effective operational and communication plans
  • Manage and maintain competitive products/services or portfolios and develop them to meet future business needs
  • Establish and develop effective support for channels to market
  • Manage and report on project delivery against plans, budgets and objectives
  • Use information on marketing systems to make strategic decisions and identify design requirements
  • Measure the effectiveness of marketing activities
  • Help create and build effective products / services and competitive brands
  • Encourage and help others develop their competencies relevant to their marketing role
  • Embrace change – influence others to modify their behaviours and attitudes where necessary
  • Build relationships with other functions and disciplines within DLA Piper
  • Be involved in activity which promotes the overall well-being and/or standing of the business; evaluate ethical codes to ensure marketing activities are compliant
  • Develop and manage budgets demonstrating analytical skills to interpret financial information

The job holder may be required to undertake additional duties from time to time.

The successful candidate must have:

  • Manager level experience ideally with experience of working internationally
  • A Degree or equivalent qualification
  • A high level of written and oral communication skills. In addition you will be expected to have strong probing, consultative listening skills coupled with the ability to negotiate and persuade senior legal and client personnel
  • The ability to display a consistently positive and proactive attitude and demonstrate a collaborative working style; operating both as an individual and as part of a wider team
  • A deep knowledge of marketing & BD processes for professional services – a sound understanding of new business processes, digital marketing, CRM and the emerging technologies that will help us win and retain legal work
  • An exemplary professional approach and demonstrably high levels of commitment and internal client care
  • Excellent communication and project management skills
  • Demonstrable experience in demanding, partner-led international environments, where success has depended on an ability to:

 – multi-task and work to deadlines
 – manage conflicting priorities and expectations in a robust and fast-paced atmosphere
 – perform at a consistently high standard
 – remain calm and composed in what are often demanding situations
 – see delegated tasks through to completion at a high standard

  • A proven ability to deal with confidential and sensitive information
  • High level of literacy in IT and marketing systems – Excel, Word and Outlook is essential; experience of InterAction / CRM and design software would be beneficial
  • Sales techniques and coaching skills
  • Ability to understand and identify with the firm, its objectives and values

This job description is not designed to be exhaustive and can be varied, as required, to develop, or fulfil, the role.

DLA Piper is a global law firm with lawyers and business service professionals located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. Our global reach ensures that we can help businesses with their legal needs anywhere in the world. We strive to be the leading global business law firm by delivering quality, service excellence and value to our clients and offering practical and innovative legal solutions to help them succeed. Our clients range from multinational, Global 1000, and Fortune 500 enterprises to emerging companies developing industry-leading technologies, as well as government and public sector bodies.

In everything we do connected with our People, our Clients and our Communities, we live by these values:

  • Be Supportive – we are compassionate and inclusive, valuing diversity and acting thoughtfully
  • Be Collaborative – we are proactive, passionate team players investing in our relationships
  • Be Bold – we are fearless and inquisitive, challenging ourselves to think big and find creative new solutions
  • Be Exceptional – we are strategic and driven, exceeding standards and expectations

At DLA Piper, diversity and inclusion underpins how we live our values and everything we do. We believe that everyone has a voice, and that everyone’s voice counts. We know that the rich diversity across our firm makes us stronger, more innovative and creative, which helps us to better serve our clients and communities. We are committed to providing an inclusive working environment and culture across our global firm, where everyone can bring their authentic self to work.
Diversity of perspective, thought, background and culture combine to make us the leading global law firm; that’s why we actively seek to build balanced teams. We welcome the unique contribution that you will bring to our firm and actively encourage applications from all talented people – however your talent is packaged, whatever your background or circumstance and regardless of how you identify.

We recognise that people have responsibilities and interests outside of their career and that as a business, we all benefit from working flexibly. That’s why we are open to discussing with candidates the different ways in which we are able to support requests for agile working arrangements.

In the event that we make an offer to you, and where local legislation permits and where relevant, we will conduct pre-engagement screening checks that may include but are not limited to your professional and academic qualifications, your eligibility to work in the relevant jurisdiction, any criminal records, your financial stability and work-related references.


DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific, positioning us to help clients with their legal needs around the world.

We strive to be the leading global business law firm by delivering quality and value to our clients, and we achieve this through practical and innovative legal solutions that help our clients succeed.

We’re proud to serve an international client base that includes more than half of the Fortune 250 and nearly half of the FTSE 350 companies. We help the world's top companies with their business-critical issues. Many of the deals we work on are complex and challenging – transcending not just practice areas, but borders, languages and legal systems. With offices throughout the Americas, Europe, the Middle East, Africa and Asia Pacific, we represent more clients in a broader range of geographies and practice disciplines than virtually any other law firm in the world. Our lawyers have wide experience in arbitration, banking, competition and trade, as well as corporate crime and corporate finance. We have strong practices in employment, energy, hospitality and leisure, insurance, intellectual property, litigation, mergers and acquisitions and have developed key teams in pensions, private equity, real estate, tax, and technology

As a firm we are committed to diversity and to building an inclusive culture for all of our people, where differences are genuinely valued. For us, diversity isn't just about visible differences, it's the unique blend of talents, skills, experiences and perspectives that makes each of us an individual and we know it's crucial to have a culture and environment where those differences are genuinely valued.

Company info
+44 (0)20 7349 0296
160 Aldersgate Street

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