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Marketing & BD Manager

DLA Piper
Birmingham, Leeds, Liverpool, London, Manchester or Sheffield
Closing date
14 Jul 2024

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Vacancy Type
Marketing and Communications, Business Development
Contract Type
Experience Level
Role Classification
Other Professional

Job Details

The role

Provide strategic and business planning support to the international Finance practice group with a focus on its international Projects practice stream. This includes ensuring the preparation and delivery of effective pitch documents and dynamic marketing and business development action plans designed to achieve the business objectives of the internatonal Projects business.

Projects is one of three core ‘practice streams’ in the international Finance group. As such, this is a pivotal role in helping to drive forward the continued progress of both the practice stream and wider group through a wide range of complex and high profile campaigns, events and client development activity.

Experience in Projects would therefore be beneficial, though not essential. Whilst the role has a broad remit, it does have have a significant focus on planning and producing pitch and similar documents.

This role will sit with the core Finance group Marketing & Business Development (MBD) team in the UK. The team is further supported by aligned marketing colleagues in the wider team and the Global Service Centre (GSC).

This role will work with the International Projects leader and UK Projects leader as well as other senior partners.

As well as working with the Head of Marketing & Business Development – Finance, this role will also work closely with the Special Counsel – International Projects, and the Infrastructure, Transport & Construction sector and Energy sector groups MBD teams.

Some travel within the UK and internationally may be required with the role.


DLA Piper’s Finance group provides integrated advice and market insight globally, representing leading investment and commercial financial institutions, funds, public and private companies and government entities. We assist clients to realise their finance and investment strategies within the commercial, legal and political environment of the host country/s in which they are operating.

The international Finance group encompasses:

  • (Core) Finance – advising clients across the full spectrum of banking and finance – across all sectors.
  • Projects – advising clients across the full project lifecycle – in particular across the ICT, Industrials and ENR sectors, and beyond.
  • Restructuring –  advising clients on all matters in underperforming and distressed situations – across all sectors.

Our Projects team provides legal advice on every aspect of a project from the procurement strategy, tax structuring, contractual documentation and risk allocation through to finance structuring – often working on joint ventures and other collaborations across the infrastructure and energy sectors and beyond.


Contribute to the development and content of the business development, marketing and communications strategy across the Projects practice stream:

  1. Work in partnership with colleagues in developing and executing effective BD and marketing programmes, initiatives and campaigns
  2. Ensure group pitches are effectively managed and produced, coaching those partners and lawyers involved in major business development activity
  3. Adopt a sector go-to-market strategy particularly where Projects’ activities intersect with particular Sectors
  4. Promote collaboration and capailise on opportunities across the Finance group by working closely with MBD and fee earning colleagues in all parts of the international practice group
  • Ensure allocated budgets are effectively handled and that investment is targeted at agreed priorities
  • Lead the group’s approach to new business development (including in particular the research, development and roll out of new products), providing fresh thinking and dynamic strategies
  • Provide coaching/mentoring/consultancy for the Practice Stream Leads and key stakeholders across the International firm
  • Develop and build key client and industry relationships, participating in client reviews when necessary
  • Ensure that international requirements are fully understood and taken into account by the group in its marketing activity
  • Ensure effective communication of group issues to all members of the group
  • Provide leadership and direction to support the group marketing team, ensuring they are kept fully informed of developments, issues and requirements of the group
  • Drive cross-selling and client targeting initiatives and participate in key client programmes
  • Work collaboratively with the other support functions to provide a seamless service to the group
  • Become involved with Account Management for the firm’s key client relationships
  • Some line management responsibility of MBD support colleagues.

The job holder may be required to undertake additional duties as required.


The successful candidate must be/have:

  • Degree educated
  • Knowledge of MBD processes – a sound understanding of new business processes, CRM and the emerging technologies needed to help us win and retain clients legal work
  • This role would particularly suit someone with knowledge and experience within a legal/professional services context, ideally with a focus on Restructuring/Finance
  • Confident, credible and with experience of working with senior partners – the candiate will relish the opportunity of leading the MBD activity (including contributing to strategy and planning) of an international practice stream group. The candidate will be able to work on their own initiative and also as part of a wider team with a collaborative working style
  • Sales techniques and coaching skills
  • A professional approach, score highly in terms of commitment and internal client care
  • Excellent communication and project management skills.  You will be expected to have strong probing, consultative listening skills coupled with the ability to negotiate and persuade legal and client personnel
  • Good understanding of the practice group and commercially minded 
  • Excellent interpersonal skills with the ability to exercise tact and diplomacy
  • A proven ability to deal with confidential and sensitive information
  • Experience in dealing with a demanding workload and conflicting priorities
  • Able to multi-task and work to deadlines, be methodical and logical, as well as thrive in a robust and fast-paced environment
  • Ability to see delegated tasks through to completion at a high standard
  • Ability to stay calm and composed in demanding situations
  • IT literate and supportive of adopting new technologies to improve internal processes and the client experience/delivery
  • Display a consistently positive attitude and adopt a ‘can do’ approach Be able to communicate confidently and effectively at all levels.

This job description is not designed to be exhaustive and can be varied, as required, to develop, or fulfil, the role of the Finance (Projects) Marketing & BD Manager.


DLA Piper is a global law firm with lawyers and business service professionals located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. Our global reach ensures that we can help businesses with their legal needs anywhere in the world. We strive to be the leading global business law firm by delivering quality, service excellence and value to our clients and offering practical and innovative legal solutions to help them succeed. Our clients range from multinational, Global 1000, and Fortune 500 enterprises to emerging companies developing industry-leading technologies, as well as government and public sector bodies.


In everything we do connected with our People, our Clients and our Communities, we live by these values:

  • Be Supportive – we are compassionate and inclusive, valuing diversity and acting thoughtfully
  • Be Collaborative – we are proactive, passionate team players investing in our relationships
  • Be Bold – we are fearless and inquisitive, challenging ourselves to think big and find creative new solutions
  • Be Exceptional – we are strategic and driven, exceeding standards and expectations


At DLA Piper, diversity and inclusion underpins how we live our values and everything we do. We believe that everyone has a voice, and that everyone’s voice counts. We know that the rich diversity across our firm makes us stronger, more innovative and creative, which helps us to better serve our clients and communities. We are committed to providing an inclusive working environment and culture across our global firm, where everyone can bring their authentic self to work.

Diversity of perspective, thought, background and culture combine to make us the leading global law firm; that’s why we actively seek to build balanced teams. We welcome the unique contribution that you will bring to our firm and actively encourage applications from all talented people – however your talent is packaged, whatever your background or circumstance and regardless of how you identify.


We recognise that people have responsibilities and interests outside of their career and that as a business, we all benefit from working flexibly. That’s why we are open to discussing with candidates the different ways in which we are able to support requests for agile working arrangements.


In the event that we make an offer to you, and where local legislation permits and where relevant, we will conduct pre-engagement screening checks that may include but are not limited to your professional and academic qualifications, your eligibility to work in the relevant jurisdiction, any criminal records, your financial stability and work-related references.


DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific, positioning us to help clients with their legal needs around the world.

We strive to be the leading global business law firm by delivering quality and value to our clients, and we achieve this through practical and innovative legal solutions that help our clients succeed.

We’re proud to serve an international client base that includes more than half of the Fortune 250 and nearly half of the FTSE 350 companies. We help the world's top companies with their business-critical issues. Many of the deals we work on are complex and challenging – transcending not just practice areas, but borders, languages and legal systems. With offices throughout the Americas, Europe, the Middle East, Africa and Asia Pacific, we represent more clients in a broader range of geographies and practice disciplines than virtually any other law firm in the world. Our lawyers have wide experience in arbitration, banking, competition and trade, as well as corporate crime and corporate finance. We have strong practices in employment, energy, hospitality and leisure, insurance, intellectual property, litigation, mergers and acquisitions and have developed key teams in pensions, private equity, real estate, tax, and technology

As a firm we are committed to diversity and to building an inclusive culture for all of our people, where differences are genuinely valued. For us, diversity isn't just about visible differences, it's the unique blend of talents, skills, experiences and perspectives that makes each of us an individual and we know it's crucial to have a culture and environment where those differences are genuinely valued.

Company info
+44 (0)20 7349 0296
160 Aldersgate Street

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