Senior Brand and Sponsorship Manager

Allen & Overy LLP
London (Central), London (Greater)
Closing date
11 Nov 2022

View more

Vacancy Type
Marketing and Communications, Brand development
Contract Type
Experience Level
Senior Manager, Manager
Role Classification
Other Professional
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Job Details

Job description

We are currently recruiting for a Senior Brand and Sponsorship Manager to join our Marketing department on a permanent basis.

Department purpose

Our coordinated business development, marketing and communication teams contribute to the setting and achievement of the firm’s business objectives, which includes improving our client relationships, building the brand, shaping and protecting the firm’s reputation globally, and supporting our partners and associates in their pursuit of becoming our clients’ trusted advisers.

Role context and purpose

Allen & Overy is one of the best global brands in legal services. This is an exciting time to join the firm as we are reviewing our brand positioning and visual identity and we are putting more emphasis on the brand to drive our business forward. The Senior Manager Brand and Sponsorship is responsible for brand management including the development, communication, promotion and protection of the corporate brand globally. They are responsible for providing guidance to the business on how the corporate, employer and other sub brands are developed and implemented and lead centrally-managed corporate brand and sponsorship activities.

Key relationships

  • Chief Marketing Officer
  • Head of Brand
  • Central communications and digital marketing teams
  • Global business development heads and teams
  • In-house creative services team
  • All partners, directors and support function heads, practice/sector heads
  • HR and CSR teams
  • External relationships include design agencies and sponsorship partners

Role and responsibilities

  • Work with the Head of Brand to develop and communicate the brand strategy
  • Continually improve and strengthen the brand visual identity: manage the completion and roll-out of the brand positioning project
  • Work with various internal stakeholders to ensure there is a high level of internal awareness, understanding of and engagement with the brand, in the global marketing team and the HR teams in particular
  • Provide advice and guidance to business development and local marketing teams and support functions on the implementation of the brand through the use of brand assets, imagery and guidelines
  • Provide advice to the practice groups and Advanced Delivery & Solutions businesses on the development of new products and services
  • Manage external creative agency relationships ensuring the firm has a global roster of creative agencies that understand and can apply the brand guidelines, and which meet the firm’s competitive, legal and procurement requirements
  • Maintain and look for ways to enhance the digital asset management system and ensure appropriate training for colleagues
  • Measure the impact and success of the brand; identify client trends and needs to inform brand plans and brand strategy
  • Work with in-house lawyers to manage the firm’s trademarks, and monitor and manage potential infringements
  • Manage occasional central corporate brand advertising creative and placement; advise on our policy and implementation globally
  • Assess the value of global sponsorship deals; manage key sponsorship relationships; provide guidelines for local and ad hoc sponsorship requests
  • Lead internal training on the use of brand assets
  • Work within the relevant budgets, ensuring accurate cost allocation and forecasting.

Key requirements

  • Experience of brand management for a complex global organisation, with deep knowledge of design and visual identity and experience of managing advertising and sponsorship activities
  • Experience in managing creative agencies to produce excellent work
  • Excellent communications skills, both written and verbal
  • Strong organisational skills with the ability to plan at least year ahead
  • High attention to detail with analytical and problem-solving skills
  • Excellent track record of working with senior management within a complex international organisation
  • Strong commercial/business acumen with the ability to influence strategic thinking/direction through creative and pragmatic issue resolution
  • A person of sound judgment, able to establish a high level of credibility in the organisation, the ability to interface at all levels, building and developing strong client relationships and particularly to win the respect of and act as a trusted advisor to senior management.

Who we are looking for

  • A senior level resource, with strong leadership attributes to work closely with the partners and business support colleagues in an advisory capacity, through strategic and insightful input and direction.
  • A creative, commercial and ambitious individual with a proven track record, driven to work in a high performance marketing communications team.
  • A team player, truly collegiate and adroit at working collaboratively.
  • Self-directed and entrepreneurial with a sense of personal ownership.

Should you require additional support at any stage of the recruitment process due to a disability or a health condition, please do not hesitate to contact a member of Allen & Overy’s recruitment team who will work with you to provide any reasonable adjustments as required.

We are an equal opportunities recruiter and do not discriminate on the basis of race, colour, sex, religion, sexual orientation, national origin, disability, or any other protected characteristic

At Allen & Overy, we recognise that our people are our most valuable asset, which is reflected in the wide range of benefits that are available to our employees. Some of these benefits include: our occupational pension scheme, group income protection cover, private medical insurance, mental health resources and free apps, health and wellbeing services encompassing an onsite gym, wellbeing centre and GP service, emergency back-up care support, parental and special leave, holiday entitlement increasing with length of service, holiday trading, season ticket loans and online discounts and lifestyle management services.

Allen & Overy recognises the value of flexible working and embraces hybrid working, allowing our people to work from home up to 40% of their working time. We do however remain committed to working together in person for the remaining 60% of time so that we can learn, grow and succeed together. If you would like additional flexibility we will of course consider this in line with business needs.

Additional information - External

Allen & Overy is a leading global law firm operating in over thirty countries. By turning our insight, technology and talent into ground-breaking solutions, we’ve earned our reputation as a firm that leads the industry and opens up new possibilities in law. Our lawyers are leaders in their field – and the same goes for our support teams. Ambitious, driven and open to fresh perspectives, we find new ways to deliver our services and maintain our reputation for excellence, in all that we do.

The nature of law is changing and with that change brings unique opportunities. We are defined by our consistent commitment to creating a collaborative and supportive working culture and investing in your progress. We’re committed to supporting a culture that drives diversity and inclusion. Every day, we’re working hard to create an environment where you feel you can bring your authentic self to work. To be comfortable and confident to be who you are in the workplace. To feel like you belong. We offer rewarding careers that are built around your strengths and designed to ensure you can achieve your personal and professional ambitions. Joining our global team, you’ll discover what collaborating on a global scale really looks like; you’ll learn how to help drive change; and you’ll be at the heart of an organisation that’s defining the future of law. If you’re ready to find a place to thrive: It’s Time.


With over 5,600 people in over 40 offices, Allen & Overy is a business doing work of global significance.

Our success is built on the work of talented and motivated people who thrive in a supportive and collaborative environment, dedicated to delivering an exceptional standard of work for our clients. We’re ambitious and forward-thinking, committed to growing our business and meeting the future head-on. We’re not afraid of change, and we believe in challenging the status quo.

What we do goes beyond delivering an outstanding service. We lead the market by creating new solutions for our clients’ most complex legal and business challenges, helping them grow, innovate and thrive. By thinking creatively and entrepreneurially, we challenge expectations, push boundaries and build for the future. We draw on a world-leading network of expertise and a unique platform – such as our Advanced Delivery services and our network of Peerpoint consultants, to set the highest standards for our industry.

Global coverage in today’s market does not simply mean having offices in important cities around the world. For us, it means combining our global resources and sector expertise to work on matters that cross international boundaries with our culturally and geographically diverse teams. For you, it means that wherever you work, you’ll find a culture of inclusion and support – feeling confident to bring your whole self to work every single day. We have developed a culture in which difference is positively valued, and our people are free to be themselves.  At A&O, you're not only valued for what you do, but for who you are. 

We are in every sense one global team; supportive and collaborative, but also ambitious and driven.  Our capacity to combine these qualities and provide a setting in which our people can thrive is what makes us different.

Find Us
+44 (0) 20 3088 0000
One Bishops Square
E1 6AD
United Kingdom
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