Marketing & Business Development Manager (International Corporate Group)

DLA Piper
London (Central), London (Greater)
11 Nov 2020
10 Jan 2021
Role Classification
Other Professional
Contract Type
Experience Level


Our platform, your impact.

The International Marketing & Business Development team for the Corporate Practice Group is responsible for helping partners to develop the group's business, build its relationships with existing and potential clients and also for managing the group's market profile. It forms part of a larger marketing team, based in locations across Europe, Middle East, Africa and Asia Pacific. 

As part of the continuing development of the Corporate Practice Group, we are now seeking to recruit an interim Marketing & Business Development Manager who will lead and support service lines in Mainstream M&A, Private Equity, Funds, Equity Capital Markets and International Corporate Reorganizations. The aim is to enhance the profile of the Corporate Practice Group and win new, profitable business. 

If you want to be part of our journey to become the world’s leading global business law firm - helping us redefine the possible - make the leap into your future, and speak to us today.


  • Work closely with International partners in order to develop strategic business development and marketing plans, the infrastructure (regular calls etc.) required to deliver these and help lead all supporting activity

  • Create, lead and execute targeted marketing campaigns (using the full marketing mix) designed to raise our profile and win new business in specific areas

  • Advise on pitch strategy, help prepare pitch documents, manage rehearsals for new business pitches and perform pitch debriefs

  • Provide lead Corporate BD support and coordination for firmwide pitches managed by the firm's central pitch team

  • Work with the Partners and Press Office to manage relationships with the media and proactively seek out the most appropriate press coverage

  • Work with the Research Team to provide insightful research on companies, industries and countries

  • Manage submissions to the main legal directories and relevant industry awards

  • Oversee relevant professional memberships and subscriptions

  • Manage the production of client communications from concept through to distribution

  • Manage, maintain and review the group's website, both internal and external


  • Prior experience / knowledge of the Corporate market (in an ideal world, but not a pre-requisite)

  • A Degree and/or CIM Chartered Postgraduate Diploma in Marketing

  • Knowledge of Marketing/BD processes - a sound understanding of new business processes, CRM as a concept and the emerging technologies needed to help us win and retain clients legal work

  • Sales techniques and coaching skills

  • A professional approach, score highly in terms of commitment and internal client care

  • Excellent communication and project management skills. You will be expected to have strong probing, consultative listening skills coupled with the ability to negotiate and persuade legal and client personnel 

  • Excellent interpersonal skills with the ability to exercise tact and diplomacy

  • The ability, confidence and tact to challenge senior stakeholders 

  • A proven ability to deal with confidential and sensitive information

  • Experience in dealing with a demanding workload and conflicting priorities


DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. Our global reach ensures that we can help businesses with their legal needs anywhere in the world. We strive to be the leading global business law firm by delivering quality, service excellence and value to our clients and offering practical and innovative legal solutions to help them succeed. Our clients range from multinational, Global 1000, and Fortune 500 enterprises to emerging companies developing industry-leading technologies, as well as government and public sector bodies.


In everything we do connected with our People, our Clients and our Communities, we live by these values:

  • Be Supportive - we care about others, value diversity and act thoughtfully

  • Be Collaborative - we give, we share and we join in

  • Be Bold - we stand tall and challenge ourselves to think big

  • Be Exceptional - we exceed standards and expectations


At DLA Piper, diversity and inclusion underpins how we live our values and everything we do.  We believe that everyone has a voice, and that everyone’s voice counts. We know that the rich diversity across our firm makes us stronger, more innovative and creative, which helps us to better serve our clients and communities. We are committed to providing an inclusive working environment and culture across our global firm, where everyone can bring their authentic self to work. 

Diversity of perspective, thought, background and culture combine to make us the leading global law firm; that’s why we actively seek to build balanced teams. We welcome the unique contribution that you will bring to our firm and actively encourage applications from all talented people – however your talent is packaged, whatever your background or circumstance and regardless of how you identify.

We support anyone with a disability or long term health condition to ensure they have the opportunity to perform at their best. If you have not done so already, please let us know if you require any support so we can make the right adjustments and considerations should they be required.


We know that people have responsibilities and interests outside of their career and that as a business, we all benefit from working flexibly.  That's why we are open to discussing with candidates the different ways in which we are able to support requests for agile working arrangements.


In the event that we make an offer to you, and where local legislation permits, we will conduct pre-engagement screening checks that may include but are not limited to your professional and academic qualifications, your eligibility to work in the relevant jurisdiction, any criminal records, your financial stability and references from previous employers.

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