Marketing & BD Manager – Finance, Projects & Restructuring (FPR)

DLA Piper
London (Central), London (Greater)
11 Nov 2020
10 Jan 2021
Role Classification
Other Professional
Contract Type
Experience Level


To provide strategic and business planning support ensuring the preparation and delivery of effective, dynamic marketing and business development action plans designed to achieve the business objectives of the group.


Key areas of responsibility:

  • Provide coaching/mentoring/consultancy for the group head and key stakeholders across International firm

  • Develop and build key client and industry relationships, participating in client reviews when necessary

  • Contribute to the development and content of the business development and communications strategy across the region

  • Work in partnership with colleagues in developing and executing effective marketing programmes

  • Adopt a sector go-to-market strategy particularly where some Practice Group (PG) sub-sectors intersect with particular sectors

  • Ensure allocated budgets are effectively handled and that investment is targeted at agreed priorities

  • Lead the group’s approach to new business development (including in particular the research, development and roll out of new products), providing fresh thinking and dynamic strategies

  • Ensure major group pitches are effectively handled, coaching those partners and lawyers involved in major business development activity

  • Ensure that international requirements are fully understood and taken into account by the group in its marketing activity

  • Ensure effective communication of group issues to all members of the group

  • Provide leadership and direction to support the group marketing team, ensuring they are kept fully informed of developments, issues and requirements of the group

  • Drive cross-selling and client targeting initiatives and participate in key client programmes 

  • Work collaboratively with the other support functions to provide a seamless service to the PG

  • Become involved with Account Management for the firm's key client relationships

Skills, experience and characteristics: 

  • Define information requirements and lead the information gathering process

  • Develop a detailed understanding of the organisation and its environment

  • Promote strong market orientation; influence strategy formation and investment decisions

  • Specify and direct the marketing planning process

  • Develop and direct an integrated marketing communications strategy

  • Lead the implementation of the integrated marketing communications strategy

  • Promote firm-wide innovation/cooperation in the development of products and services

  • Direct and maintain competitive products/services/portfolios

  • Promote the strategic and creative use of alternative fee arrangements

  • Lead the implementation of the strategic and creative use of alternative fee arrangements

  • Select and monitor channels to meet DLA Piper's needs in a changing environment

  • Direct and control support to lawyers and clients

  • Promote and create a client orientation and infrastructure for client relationships

  • Direct and control information and activities that deliver customer relationships and service

  • Establish/maintain a project management framework in line with strategic objectives

  • Direct and control the delivery of programmes and projects

  • Identify and develop systems needed to enable strategic decisions

  • Establish and promote the use of metrics to improve market effectiveness

  • Create a system of critical review and appraisal to inform future marketing activity

  • Promote firm-wide innovation/cooperation in development and maintenance of brands

  • Distil the essence of brand and coordinate a portfolio of brands

  • Provide professional leadership and develop a co-operative environment

  • Promote and create an environment for career and self-development in line with the Marketing Competency Framework

  • Contribute to organisational change. Define and communicate the need for change within departments

  • Ensure guidelines and risk assessments are adhered to

  • Promote cross functional working linked to brands and marketing activities

  • Demonstrate advanced stakeholder management and communication skills

  • Ensure the firms activities are ethically and socially responsible and communicate them internally

  • Demonstrate advanced negotiation skills 

  • Demonstrate advanced analytical skills of financial information and develop marketing budgets in line with Finance guidelines


The successful candidate must have:

  • Degree educated

  • Knowledge of Marketing/BD processes - a sound understanding of new business processes, CRM as a concept and the emerging technologies needed to help us win and retain clients legal work

  • This role would particualry suit someone with knowledge and experience within a legal/professional services context. 

  • Sales techniques and coaching skills

  • A professional approach, score highly in terms of commitment and internal client care

  • Excellent communication and project management skills. You will be expected to have strong probing, consultative listening skills coupled with the ability to negotiate and persuade legal and client personnel

  • Excellent understanding of practice group and commercially minded 

  • Excellent interpersonal skills with the ability to exercise tact and diplomacy

  • A proven ability to deal with confidential and sensitive information

  • Experience in dealing with a demanding workload and conflicting priorities

  • Be able to multi-task and work to deadlines, be methodical and logical, as well as thrive in a robust and fast-paced environment

  • Ability to see delegated tasks through to completion at a high standard

  • Ability to stay calm and composed in demanding situations

  • Be IT literate - experience of Excel, Word 2010 and Outlook is essential; experience of using InterAction/CRM systems would be beneficial

  • Display a consistently positive attitude and adopt a 'can do' approach as well as being able to work well on own initiative and also as part of a wider team; collaborative working style

  • Be able to communicate confidently and effectively at all levels


DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. Our global reach ensures that we can help businesses with their legal needs anywhere in the world. We strive to be the leading global business law firm by delivering quality, service excellence and value to our clients and offering practical and innovative legal solutions to help them succeed. Our clients range from multinational, Global 1000, and Fortune 500 enterprises to emerging companies developing industry-leading technologies, as well as government and public sector bodies.


In everything we do connected with our People, our Clients and our Communities, we live by these values:

  • Be Supportive - we care about others, value diversity and act thoughtfully

  • Be Collaborative - we give, we share and we join in

  • Be Bold - we stand tall and challenge ourselves to think big

  • Be Exceptional - we exceed standards and expectations


At DLA Piper, diversity and inclusion underpins how we live our values and everything we do.  We believe that everyone has a voice, and that everyone’s voice counts. We know that the rich diversity across our firm makes us stronger, more innovative and creative, which helps us to better serve our clients and communities. We are committed to providing an inclusive working environment and culture across our global firm, where everyone can bring their authentic self to work. 

Diversity of perspective, thought, background and culture combine to make us the leading global law firm; that’s why we actively seek to build balanced teams. We welcome the unique contribution that you will bring to our firm and actively encourage applications from all talented people – however your talent is packaged, whatever your background or circumstance and regardless of how you identify.

We support anyone with a disability or long term health condition to ensure they have the opportunity to perform at their best. If you have not done so already, please let us know if you require any support so we can make the right adjustments and considerations should they be required.


We know that people have responsibilities and interests outside of their career and that as a business, we all benefit from working flexibly.  That's why we are open to discussing with candidates the different ways in which we are able to support requests for agile working arrangements.


In the event that we make an offer to you, and where local legislation permits, we will conduct pre-engagement screening checks that may include but are not limited to your professional and academic qualifications, your eligibility to work in the relevant jurisdiction, any criminal records, your financial stability and references from previous employers.

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