Business Development Manager (Projects)

London (Central), London (Greater)
06 Oct 2020
05 Dec 2020
Role Classification
Other Professional
Contract Type
Experience Level

About Ashurst:

Ashurst is a leading global law firm with a history spanning almost 200 years, and clear strategy for our future growth. Our in-depth understanding of our clients and commitment to providing exceptional standards of service have seen us become a trusted adviser to local and global corporates, financial institutions and governments in all areas of commercial law. To find out more please visit here

In order to comply with regulatory and client requirements, Ashurst will undertake appropriate vetting of staff. When applicants accept a job offer, Ashurst, alongside a specialist provider, will undertake professional verification and background checks. These checks are only undertaken with consent, and in accordance with our legal and regulatory obligations

Business Area – Business Development & Marketing

Role: Business Development Manager, Projects

Location: London

Reporting to: Head of BD EMEA/US

Hours of work -

Monday to Friday, 09:30 - 17:30. You may be required to work additional hours to facilitate project implementations During C19 lockdown, you will be working from home.

Department/ Role Overview:

Ashurst's Global Business Development and Marketing (BD&M) team is located in major cities across EMEA, Asia Pacific and US . We execute the firm's clients and markets strategy driving profitable growth with a specific focus on our chosen sectors and priority clients. We are in the midst of a global BD&M transformation aimed at improving our client experience, driving marketing campaigns, leveraging data analytics and client insights, significantly enhancing operational excellence and building out new BD&M capabilities.

We are a diverse team combining various personalities, cultural upbringing and professional backgrounds spanning the range of business to business, professional services and hands-on industry expertise. Our different perspectives and experiences enhance the outcomes we achieve and make us a fun and adaptable team. To be the most progressive law firm, you need the most progressive global BD&M team. Being a part of this team means being a part of a forward-thinking and dynamic team inspiring you and those around you to be the best you can. And together, help to lead the way in setting new standards for BD&M in the legal landscape

Role overview:

The Business Development Manager (BDM) will be a part of our global Business Development & Marketing team focusing on the Projects practice. The role is to be based in London on a permanent full time basis.

The BDM is responsible for:

  • Providing commercial advice on the development and execution of the Projects strategic plan
  • Serving as a member of the Projects leadership team
  • Driving and managing the effective execution of the go-to-market-strategy
  • Managing specified key client accounts, ensuring relationships and growth targets are met or exceeded year-on-year
  • Executing and supporting strategically important pursuits

Main responsibilities:

Strategy & Planning

  • Work with the key practice partners to develop the Projects strategy to maximise opportunities to grow revenue in line with the firm's 2023 strategic plan
  • Develop and lead strategic initiatives to meet the business plan goals
  • Coach relevant partners and associates to deliver the business development objectives
  • Provide market information and analysis of financials to identify trends and opportunities to raise our profile and awareness in key markets

Practice & Opportunity Management

  • Manage and support the entire opportunity pursuit process, including managing opportunity databases, preparing client-focused sales collateral and coordinating partners around regional pipelines
  • Support all major client opportunities including pitches and proposals, working closely with the Global Bids team
  • Collaborate with other practice and industry BDMs to identify cross-selling opportunities
  • Implement integrated campaigns, events and market facing activities, working collaboratively with the firm's industry teams and other specialists, to raise our profile in key markets
  • Develop and manage the [practice] BD budget, monitoring spend and capturing ROI
  • Lead the directory and award process in line with the Projects strategy and work with the communications team on external profile raising
  • Share knowledge across the wider BD&M team and contribute to functional and firm-wide training programmes
  • Contribute to wider BD&M team projects, including supporting new systems and processes, as required

Client Management

  • Support Client Relationship Partners to develop and execute client account plans for key practice clients to help deepen relationships and drive profitable growth
  • Coordinate and manage pipeline development with the Client Relationship Partners within the designated client accounts
  • Conduct and capture client feedback through client listening, matter and pitch debriefs
  • Coordinate and liaise with other CRMs to ensure consistency and sharing of strategic information across clients and industries

Risk and Control: Ensure that all activities and duties are carried out in full compliance with our regulatory requirements and internal policies.

Essential skills and experience:

  • Previous experience in a professional services BD environment (5-10 years' experience)
  • Demonstrated leadership experience for both coaching teams and managing major projects and/or initiatives
  • Commercial awareness and an innovative mind-set for developing and evolving ways of working
  • Enthusiastic and proactive, with the ability to work to tight deadlines and manage multiple projects and activities
  • Excellent verbal and written communication with the ability to effectively interact with peers and influence internal clients including senior stakeholders
  • Strategic thinker with strong focus on execution
  • Ability to build positive and collaborative working relationships with the BD&M, legal teams and other functions.

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