This role will be responsible for project managing and driving the execution of all aspects of Allen & Overy's strategy to capture more digitalisation work from our clients.
Driven by unlimited access to cloud computing, the growth in big data, AI and data analytics, companies in all sectors are looking to transform themselves to enhance the supply chain and customer experience. Digitalisation leads to new challenges in terms of growth/investment strategy, IP and trade secrets protection, ownership and monetisation of data, cybersecurity and antitrust constraints.

Our business development strategy for our digitalisation initiative has two key elements: (1) publish (via all relevant channels) thoughtful content to engage our clients in strategic level discussions on the issues and trends in digitalisation to position us to win work and (2) engage our practice group heads, sector heads and relationship partners in this initiative so that all our lawyers are equipped to sell the firm's competencies in this area.

Key relationships

• Lead partners on digitalisation initiative: Victor Ho, Tom Levine, Simon Toms, Filip Van Elsen
• Wider digitalisation team
• Communications team and particularly Senior Manager, Brand & Content Marketing
• Sector BD team
• Heads of Business Development for Practice Groups and offices/regions

Role and responsibilities

Campaign management

• Work closely with colleagues in communications, BD and the wider marketing teams as well as A&O's subject matter experts to devise and manage the global marketing campaigns and sector-specific audience engagement programmes on the topic of digitalisation.
• Create and manage detailed campaign project plans and calendars.
• Ensure campaigns are delivered on time and on budget and have clearly defined goals, KPIs and milestone dates.
• Update project teams and other stakeholders on progress; provide weekly/monthly reports on the performance of campaigns.

Content development

• Lead the commissioning and development of all content relating to digitalisation including articles, reports, whitepapers, case studies, infographics as well as audio and video content.
• Work with subject matter experts from across the firm to manage the production of content ensuring that their insights and perspectives are translated into high-impact on-brand, editorial materials that engage the firm's target audiences.
• Create and maintain a content development calendar to ensure a regular strand of digitalisation content that can be published on allenovery.com and distributed across the firm's main digital distribution channels.
• Topic and audience research - keep up-to-date with current and emerging developments in the market; suggest new themes, topics and angles that can be developed into content and audience engagement campaigns.
• A&O subject matter experts - keep in regular contact with digitalisation team across the global network; identify new topics, projects and initiatives that can be used in existing or future campaigns.

Relationship management

• Manage day-to-day relationships with external suppliers such as copywriters, research consultancies, marketing and content production agencies among others.
• Manage day-to-day relationships with colleagues from across the firm including design and production, digital marketing, and communications teams.

Stakeholder engagement

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• Manage communications on all campaigns on behalf of the digitalisation team.
• Create and manage a regular internal newsletter to showcase campaign successes, upcoming projects and new content.

Key requirements

• Relevant communications and marketing experience, likely to be within a consultancy or other professional services organisation, notably marketing to a business audience. Previous experience of working on a project involving digitalisation is desirable.
• Excellent communication skills.
• Excellent editorial and strong writing skills.
• Ability to work to deadlines, juggle multiple projects and deliver under pressure.
• Expertise and proven track record in content marketing concepts and their application in an international B2B context.
• Skilled in change and project management.
• International outlook - ability to understand local trends, challenges and nuances and balance these within the context of a global brand and the need for consistency.
• Excellent interpersonal and influencing skills - with partners, key associates, comms and business development colleagues, clients and suppliers.
• A proactive and autonomous approach, creativity, tenacity and energy.
• High attention to detail and strong client focus.
• Professional in outlook, attitude and appearance.

Who we are looking for

A strong manager with a communications and project management background able to engage with a wide range of stakeholders.