THE ROLE

WIN (What in-house Lawyer's Need) is DLA Piper's client-facing marketing programme for our inhouse client community. It is an award-winning, global programme aimed at supporting inhouse counsel in their daily roles, and longer term careers. It consist of a series of soft skills training events, on demand and live webinars, GC panel debates, workshops and round tables, digital content and peer networking.  

DLA Piper runs an alumni programme consisting of a flagship publication and events in a number of locations. The programme is in its infancy.  

The Marketing & Business Development Manager – WIN & Alumni is responsible for the day-to-day running of the WIN programme including ensuring the successful execution of events, coordinating various committees, generating internal comms, reviewing client feedback and generating content ideas, producing the Alumni magazine and events, and managing the WIN website.  

The overall objective of the role is to enhance the profile of our WIN & Alumni programme both internally and externally.  

Some travel within the UK and internationally is a possibility.

MAIN DUTIES AND RESPONSIBILITIES

• Planning of annual training programme – market research, feedback analysis, meeting trainers to devise a mixture of webinars, training and networking events

• Drafting of all content and copy for external and internal communications - invites, flyers, web, intranet etc.

• Events – oversee delivery of specified WIN & Alumni events working closely with the London events team, including focus on targeted, personalised internal communications to increase engagement of CRPs and other fee-earners

• Client committee – deliver a series of meet-ups/events throughout the year, maintaining a regular communication channel with committee

• Internal committees – deliver regular communications to the committees to maintain engagement and provide all communications for them to send on to their groups

• Responsible for production of collateral for the programme

• Liaise with trainers to ensure content is relevant and of the right quality

• WIN on demand – web updates, collateral updates, promotion

• Fielding internal and external queries about our programmes

• Support to all international locations with speaker suggestions, branding, copy etc.

• Programme analysis – statistics, feedback monitoring, testimonials

• Work closely with International partners in order to develop strategic business development and marketing plans and help manage delivery of all supporting activity

• Competitor analysis - ensuring you are abrest of the offer from other firms and external organisations in the inhouse space

SKILLS AND ATTRIBUTES

• Degree/Professional Diploma in Marketing (desirable)

• Events and/or campaigns experience

• A curious and creative mind-set

• An inquisitive, outward-looking and international perspective

• Excellent interpersonal skills with the ability to exercise tact and diplomacy

• Display a consistently positive and proactive attitude and adopt a 'can do' approach as well as being able to work well on own initiative and also as part of a wider team; collaborative working style

• Highly developed understanding of what should be the marketing and BD priorities for a leading international legal group

• An exemplary professional approach and demonstrably high levels of commitment and internal client care

• Excellent communication and project management skills. You will be expected to have strong probing, consultative listening skills coupled with the ability to negotiate and persuade legal and client personnel

• Demonstrable experience in demanding, partner-led international environments

• A proven ability to deal with confidential and sensitive information

• Ability to understand and identify with the firm, and its objectives and values

THE FIRM

DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. Our global reach ensures that we can help businesses with their legal needs anywhere in the world.  

We strive to be the leading global business law firm by delivering quality, service excellence and value to our clients and offering practical and innovative legal solutions to help them succeed. Our clients range from multinational, Global 1000, and Fortune 500 enterprises to emerging companies developing industry-leading technologies, as well as government and public sector bodies.

We offer exceptional career opportunities to our lawyers, aspiring graduates, and business services professionals in a truly challenging and rewarding environment.

DIVERSITY AND INCLUSION  

At DLA Piper we are firmly committed to diversity and inclusion. For us, diversity isn't just about visible differences, it's the unique blend of talents, skills, experiences and perspectives that makes each of us an individual and we know it's crucial to have a culture and environment where those differences are genuinely valued. Read more about our D&I initiatives.

AGILE WORKING

We are open to discussing with candidates the different ways in which we are able to support agile working arrangements. We recognise that our people have responsibilities and interests outside the firm and that they may need flexibility to integrate their work life and personal life.  

PRE-EMPLOYMENT SCREENING

Please note that, in the event that we make an offer of employment to you and where local legislation permits, we may conduct pre-employment screening that can include checks relating to your professional and academic qualifications, your eligibility to work in the relevant jurisdiction, any criminal records, your financial stability and references from previous employers.