Marketing & Business Development Manager

DLA Piper
London (Central), London (Greater)
08 Nov 2018
13 Dec 2018
Role Classification
Other Professional
Contract Type
Experience Level


The International Marketing & Business Development team underpins the award winning legal team's success via work on a wide range of high profile campaigns, events, legal products and client development activity.

We are responsible for helping partners across sub-groups to develop relationships with existing and potential clients, managing market profile and developing a sense of community within the International group in order to build strong and cohesive client teams. We form part of a larger International marketing team based in locations across Europe, Middle East, Africa and Asia Pacific, with a strong core team based in London. We also work closely with our US Marketing counterparts.

The Marketing & BD Manager will lead and support in all of these areas to help the firm enhance its profile and win new, profitable business.

Occasional travel within the UK and internationally is a requirement of the role.


  • Work closely with International partners in order to develop strategic business development and marketing plans, the infrastructure (regular calls etc.) required to deliver these and help lead all supporting activity

  • Create and execute targeted marketing campaigns and events designed to raise our profile and win new business in key sectors and specific focus areas

  • Plan and execute UK and international activities and report on results and ROI

  • Work on the Group's key client relationships and client targeting programmes

  • Advise on pitch qualification and strategy, coordinate the preparation of pitch documents and liaison with the firm's central pitch team, manage rehearsals for new business pitches and perform pitch debriefs

  • Work with the Partners and the PR team to manage relationships with the media and proactively seek out the most appropriate press coverage

  • Coordinate submissions to the main legal directories and awards

  • Identify and organise networking and profile raising opportunities for the lawyers with clients and prospects, such as seminars and webinars

  • Identify training needs for the lawyers on skills such as pitching and sales


  • A degree or equivalent qualification

  • A high level of written and oral communication skills. In addition you will be expected to have strong probing, consultative listening skills coupled with the ability to negotiate and persuade senior legal and client personnel

  • Display a consistently positive and proactive attitude and demonstrate a collaborative working style; operating both as an individual and as part of a wider international team

  • Deep knowledge of marketing / BD processes for professional services - a sound understanding of new business processes, digital marketing, CRM and the emerging technologies that will help us win and retain legal work

  • An exemplary professional approach and demonstrably high levels of commitment and internal client care

  • Excellent communication and project management skills

  • Demonstrable experience in dealing with demanding, partner-led international environments

  • A proven ability to deal with confidential and sensitive information

  • Sales techniques and coaching skills

  • Ability to understand and identify with the firm, and its objectives and values

This job advert is not designed to be exhaustive and can be varied, as required, to develop, or fulfil, the role of the Marketing & BD Manager.


DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. Our global reach ensures that we can help businesses with their legal needs anywhere in the world.

We strive to be the leading global business law firm by delivering quality, service excellence and value to our clients and offering practical and innovative legal solutions to help them succeed. Our clients range from multinational, Global 1000, and Fortune 500 enterprises to emerging companies developing industry-leading technologies, as well as government and public sector bodies

At DLA Piper we are firmly committed to diversity and inclusion. For us, diversity isn't just about visible differences, it's the unique blend of talents, skills, experiences and perspectives that makes each of us an individual and we know it's crucial to have a culture and environment where those differences are genuinely valued.

We offer exceptional career opportunities to our lawyers, aspiring graduates, and business services professionals in a truly challenging and rewarding environment.


Please note that, in the event that we make an offer of employment to you and where local legislation permits, we may conduct pre-employment screening that can include checks relating to your professional and academic qualifications, your eligibility to work in the relevant jurisdiction, any criminal records, your financial stability and references from previous employers.

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