THE ROLE

We are looking for a creative Brand Manager to join our Communications and Brand team to implement our brand strategy internationally in line with the firm’s marketing and client strategy.

The team is responsible for the promotion and protection of our brand and the successful delivery of PR, Internal and Digital communications that support the firm's strategy across the International LLP (EMEA & Asia Pacific).   

The DLA Piper brand is one of our most valuable assets and our success relies upon the strength of our brand and reputation in the market. Our challenge is to make DLA Piper stand out in an ever increasingly competitive marketplace.

The role will work with a wide variety of stakeholders across the business and will also be the day-to-day liaison point for a variety of suppliers and agencies.

MAIN DUTIES AND RESPONSIBILITIES

• Support the Senior Brand Manager in creating and building an effective and competitive brand.

• Promote and facilitate brand adoption and consistency across the firm, through creation of processes, tools, guides, training and presenting.

• Support the development and management of sub-brands and identities.

• Work with marketing and business development colleagues across the world to activate and implement the brand through the use of brand assets, imagery and guidelines.

• Provide guidance to internal clients on the design process, advising on workflow to our design agencies.

• Act as the day-to-day contact for our approved brand and design agencies, overseeing the delivery of creative work to ensure it adheres to visual identity guidelines and managing the allocation of jobs.

• Act as the first point of contact for escalated brand compliance issues.

• Co-ordinate the international Brand Ambassador team, working collaboratively with the group to share best practice.

• Support implementation of global strategic initiatives, including advertising campaigns.

• Work with Procurement and the Global Services Centre to oversee the catalogue of branded corporate merchandise.

• Work with other business services functions including HR, property and workplace teams, and IT to ensure there is a high level of internal awareness of and engagement with the brand.

SKILLS AND ATTRIBUTES

• Proven experience of brand management. Experience of B2B marketing for professional services organisation or similar is desirable;

• Comprehensive knowledge of the technical and theoretical aspects of branding;

• Detailed understanding of design and visual identity systems;

• Experience of managing creative agencies;

• Ability to establish credibility with senior stakeholders;

• Comfortable multi-tasking and working to sometimes conflicting timescales and multiple priorities in a robust and fast-paced environment;

• A self-starter, who is able to work on their own initiative as well as being part of a team;

• Ability to stay calm and composed in often demanding situations;

• Comfortable operating in sometimes ambiguous situations, demonstrating a flexible and collaborative personal working style.

THE FIRM

DLA Piper is a global law firm with lawyers located in more than 40 countries throughout the Americas, Europe, the Middle East, Africa and Asia Pacific. Our global reach ensures that we can help businesses with their legal needs anywhere in the world.  We strive to be the leading global business law firm by delivering quality, service excellence and value to our clients and offering  practical and innovative legal solutions to help them succeed. Our clients range from multinational, Global 1000, and Fortune 500 enterprises to emerging companies developing industry-leading technologies, as well as government and public sector bodies.

OUR VALUES

In everything we do connected with our People, our Clients and our Communities, we live by these values:

Be Supportive - we care about others, value diversity and act thoughtfully

Be Collaborative - we give, we share and we join in

Be Bold - we stand tall and challenge ourselves to think big

Be Exceptional - we exceed standards and expectations

DIVERSITY AND INCLUSION

At DLA Piper we are working hard to ensure that our talent pool is diverse. For us, diversity isn't just about visible differences, it's the unique blend of talents, skills, experiences and perspectives that makes each of us an individual. 

We know it's crucial to have a culture and environment where those differences are genuinely valued and that's why we strive to be a business where everyone can thrive, develop and succeed based on their talent.  Our aim is to build an inclusive and supportive culture where all our people feel they belong and can achieve their best.

AGILE WORKING 

We recognise that people have responsibilities and interests outside of their career and that as a business, we all benefit from working flexibly.  That's why we are open to discussing with candidates the different ways in which we are able to support requests for agile working arrangements.

PRE-ENGAGEMENT SCREENING 

In the event that we make an offer to you, and where local legislation permits, we may conduct pre-engagement screening checks that may include but are not limited to your professional and academic qualifications, your eligibility to work in the relevant jurisdiction, any criminal records, your financial stability and references from previous employers.